Open enrollment is a 3-month period when the public can buy insurance through the state’s health exchange, HealthSource RI.

In my position as a Senior Designer at Basics Group, we did all the creative work for HealthSource RI’s open enrollment campaign, including messaging, art direction for photography and radio, and the design of their ads for print, web and social media.

HealthSource RI targets a range of demographics with their ad campaigns.

The “invincible” market (single men, ages 26-35) is the hardest to capture. With this in mind, we created an “invincible” campaign to appeal directly to this audience.