Don’t let your business wander.

Corral is an online web app that helps retailers manage fixtures and point-of-sale displays in their stores.

The application, designed and built by Basics Group, needed a name and brand that was unique and memorable. After doing an extensive name exploration, I designed a logo that’s fun and modern, but also appealing to the large retail corporations the app was developed for.


Once the brand’s look and feel was established, I designed a marketing website for Corral.

The website highlights the app’s features, outlines the set-up process, and breaks down pricing plans. Basics Group uses the site as a follow-up tool for sales meetings with potential clients.